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How to Drive Sales From Facebook, LinkedIn, and Twitter
Social media may have been thought of as a fad even up to 2-3 years ago, but it is apparent now that networks like Facebook, LinkedIn, and Twitter can be major sales drivers for small businesses. By...
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How Small Businesses Can Leverage Linkedin
LinkedIn isn’t just for large corporations with thousands of employees. Small businesses can leverage LinkedIn and also use LinkedIn’s features to find employees, reach new customers, and gain...
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25 Tricks For Effective Instagram Marketing
With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take...
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5 Mistakes Even Successful Entrepreneurs Often Make
Although most might not freely admit it, all entrepreneurs—even the most seasoned ones—make mistakes throughout their careers. It’s something that every founder and business leader has to deal with...
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25 Actionable Items for Successful Video Marketing
Successful video marketing may seem overwhelming. Especially if you have the thought in your head that you have to hire a full video crew and have all the expensive equipment to go with it in order to...
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25 Actionable Tips on How To Start Using Pinterest For Business
There are 53 million unique monthly Pinterest users in the United States, and Forbes reports that is about 22% of all Americans, ahead of Twitter at 19% and about equal to LinkedIn. When it comes to...
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6 Tools You Could Be Using To Make Your Business Better
We all know the standard tools that make a business run like it should. An accountant and bookkeeping system, inventory or project management software along with phones and computers to get things...
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14 Tips and Tools to Create Original Images and Visuals
Thanks to hundreds of tools that now exist online, it’s easier than ever to create original images and visuals to share on your website and social sites like Facebook and Twitter. According to...
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5 Things You Can Do To Get The Most Out of Yelp
Want to get more out of Yelp for your brick-and-mortar business? Below are five tips on how to get the most out of Yelp that will help you get started. 1. Verify Your Business Profile If you haven’t...
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5 Ways Your Business Can Use Snapchat
Just like Twitter or Facebook were when they first came out, Snapchat still seems foreign and new to most businesses. However, even though its focus is on sending photo and video messages one at a...
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12 Things You Need To Know About Social Advertising
As social media giants like Twitter and Facebook seek to improve their advertising platforms and options (and networks like Pinterest and Vine step up to offer advertising options), social advertising...
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3 Brand Damaging Mistakes Too Many Marketers Keep Making
As a marketer, there are a lot of things you can do right to build brand awareness, but there are just as many things you can do wrong. Below are 3 brand-damaging mistakes you might be making. Not...
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17 Ways to Boost Online Sales This Season
For businesses, fall is one of the most important seasons of the year in terms of sales and profits. Shop.org predicts online sales in November and December of this year could grow between 8 and 11...
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4 Suggestions To Help You Produce Better Website Content
Looking for ways to improve the content you publish? Below are four things you should do to produce better website content. Craft An Amazing Title Most marketers and writers know that an amazing title...
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The Secret Formula to Better Content Ideas
Everyone knows that content is king. The UK consulting firm Content+ found that having a blog gives sites 434 percent more indexed pages and 97 percent more indexed links. Combined with the fact that...
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The Ultimate Guide to Building Your Marketing Dream Team
Whether you’re a solo entrepreneur looking to make your first hire of a marketing employee or a growing business looking to build out this key department, you may find this type of position — above...
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5 Ways Digital Marketing Will Change in the Coming Year
Have you given much thought to the changes that are coming in digital marketing? While it’s a common tendency to assume things will remain the same, it never happens that way — especially in the...
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How to Pick the Best Email Marketing Service for Your Small Business
If you don’t have a good email marketing program, you don’t have a good marketing program — period. A 2013 report from Custora, a New York City-based marketing analytics firm, showed that 7.5 percent...
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How To Ramp Up Your Marketing Efforts For The Holidays
For many businesses, the rush that comes at the end of the year simply takes them into survival mode, and as a result, their marketing efforts can fall by the wayside. However, it is possible to have a...
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8 Great SEO Tools Every Startup Should Learn How To Use
No matter what specific industry you may be in, most likely you’re going to have a website. Websites are crucial in having a professional online presence. However, just because most professionals...
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